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The 2023 cohort.

Safaricom crowns the 2023 #MyLittleBigThing champions — 34 finalists, three winning ventures.

SDGs 4 & 13 · education and climate action

On 31 August 2023, Safaricom and MK-Africa crowned the winners of the 2023 #MyLittleBigThing Design Challenge. 34 finalists drawn from universities across Kenya had spent twelve weeks turning a single idea into a tested venture — guided by pro-bono sustainability training and Design Thinking with the SDGs as the framework, then six weeks of community immersion where every team took its prototype back to the people it was built for and filmed the result.

The ceremony was led by Karen Basiye (Safaricom's Director of Sustainable Business) and MK-Africa CEO Muthoni Kanyana, with a keynote from Microsoft's Joylynn Kirui. Every finalist left with a certificate and a year of mentorship; the top three earned Safaricom prizes and a place in Safaricom's Tech for Development pipeline.

The 2023 champions

3 winning ventures · their projects, in their words

Overall Winner
SDG 4 · Quality Education

Ian Nyongesa, 22

Technical University of Kenya · Bachelor of Commerce
EduYetu

Ian built EduYetu to close the quality-education gap he kept seeing around him — learners held back not by ability but by access to good materials and guidance. EduYetu is an education app that puts structured learning resources directly in students' hands.

During the six-week community immersion he took the idea back to the learners it is built for and tested it in the field — the film below captures that. EduYetu's clarity and real-world testing won Ian the overall title, a prize cheque from Safaricom, ongoing mentorship from Safaricom's Tech for Development team, and a place at the Safaricom hackathon.

Community Immersion Video · EDU YETU
1st Runners-Up
SDG 13 · Climate Action

Collins Nyakoe, 23

Jomo Kenyatta University of Agriculture & Technology · BSc Medical Biochemistry
GreenLead

Collins designed GreenLead to put climate finance in the hands of the people doing the planting. Tree-planters — often small community groups — rarely see the carbon-market value their work creates. GreenLead connects tree-planting communities to climate-financing mechanisms so the value of restored land flows back to them.

He tested it with a planting community during the immersion phase, shown below. GreenLead took second place, earning Collins a certificate and Safaricom mentorship.

Community Immersion Video · GREENLEAD
2nd Runners-Up
SDG 13 · Climate Action

Gladys Mwende, 22

Technical University of Mombasa · BTech Electrical & Electronics Engineering
GreenTech Collectors

Gladys tackled waste at the collection point. GreenTech Collectors is a digital waste-management system that brings structure and traceability to how waste is gathered and routed — turning an informal, invisible process into something measurable and improvable.

She tested it with a local collection community during the immersion phase. GreenTech Collectors placed third, earning Gladys a certificate and Safaricom mentorship.

Watch the GREENTECH COLLECTORS immersion film on YouTube

Partners & judges

Safaricom MK-Africa Cambridge ISL Microsoft (keynote)